Branding & Marketing Strategy
Get your brand message and visuals right. Having expert support in this area can be one of the most important things you can do for your business
HOW WE WORK
Step
1
Learn about your competition
The first step is always a landscape analysis. To build a solid foundation we need to understand the competitive landscape, so we carefully research your target market to learn what they do well and what they do poorly. Our customers often tell us who their competitors are, they can be a red flag, it’s not who you think your competitors are, its who your customers think your competitors are.
Step
2
Articulate your value proposition, develop your brand strategy and messaging
We will articulate your value proposition, develop your brand strategy and messaging. We will then develop your STORY. While your proposition tells people how you are different and better, your story tells people why. It’s a great way to get new customers to join your community and existing customers why it’s great to be there.
Step
3
Create the look and feel of your brand
In this step we will create your brand name design your logo and develop your slogan. This process is very personal but also has a legal aspect to it. It’s not as simple as just coming up with a great name, we need to check that it’s not being used by anyone else in your sector – and also the difficult step of securing a compelling domain name or URL.
Step
4
Design your website and business content
This is where it comes together, quality design and consistency is key. The website and every piece of marketing material from social media posts to brochures, emails etc need to have high quality consistent branding. Brand consistency leads to familiarity and familiarity leads to trust.
A even with average marketing, your project will be a success if yo get the product and branding right
Branding is arguably the most complicated work that we do and requires a lot of psychological knowledge and experience. We have team members with Fortune 500 branding experience that can help you achieve that.
