Search Engine ADS (Google & BING )
The number of data points that search engines have on each consumer means that for many companies, search engine ads are the cornerstone of their digital marketing strategy. If the campaigns are not built correctly, they can also be a huge drain on resources.
HOW WE WORK
Step
1
Analysis
Our approach will be slightly different for start-ups and established businesses, given that we already have data to work with if you have previously had ads running. In each case we will initially do an analysis of the best strategy for growth
Step
2
Strategy
We will build a well rounded campaign comprising of shopping ( e-commerce only), search , display and re-marketing ads. To ensure that your campaigns are optimised for conversions we use a unique approach to keyword research. Our team of designers and copywriting experts will then build search & display adverts using our shopper psychology expertise.
Step
3
Testing plan
We will continually optimise the account as the data comes in, the higher your budget, the faster the optimisation. It does take time, typically around 3-6 months for googles AI to really kick in, bringing you more sales and lower cost per clicks. Once you start to be in profit with this strategy it can be extremely powerful for your business. To note that running search engine ads will also boost your longer term SEO work, so it is an important part of your overall marketing campaign
Step
4
Website optimisation
To ensure that we are optimising the conversions we will install heat mapping software on your website which will allow us to analyse behaviour. Depending on your budget will either propose changes to the website or make the updates for you. These can be aesthetic changes, user experience updates and website keyword optimisation.
Step
5
Constant Optimization
Optimisation is a never ending journey and is critical to stay ahead of your competition. We will constantly monitor and tweak the strategy based on the ever growing data that the search engines will share with us
