FB, Linked in, IG & TIK TOK ADVERT CREATION

Social media advertising has become more difficult in recent years. A few years ago brands simply had to run ads and could generate a profit. Today, given the fierce competition this is no longer the case. The only way to win is to combine superior creatives with cutting edge advert strategies

HOW WE WORK

Step

1

Analysis

The first step is always to analyse. We will analyse you, your competition and the current trends in your industry.

Step

2

Strategy

Based on your target demographic and business we will decide where to play, on which platforms. This will determine what we will create as the content needs to fit the ‘language’ of the platform

Step

3

Testing plan

The key way to develop the best performing adverts is to test & iterate. Setting up the tests in a way that generates good data is the key to this phase and is often overlooked by businesses and media companies. 

Step

4

Advert Creation

Our team of videographers, photographers, graphic designers and shopper psychology trained copywriters will work together to build the scripts and produce the content (along side you if preferred). A larger budget for this is better because videos are more effective than images and great videos are costly to produce. However depending on where your business is in its journey, we can produce cheaper video and image content that will still be effective given that the “story” is the key to effective advertising campaigns.

Step

5

Continuous Optimisation

The most successful advertising campaigns are ones that use a lot of creatives as people get bored of a single creative. Often for a customer to trust a brand and buy your product they need to see an advert 7 times.  We will continuously optimise the campaigns, creatives and re-marketing strategies to help you beat the competition

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